Kronenthal continues, “One of the things that we remain highly committed to is the concept of fully integrated payments, and that's a driving principle behind all of our products and solutions.” To this end, considering the different touchpoints—web, mobile, kiosk, ecommerce, card present— FreedomPay provides a toolkit to integrators to bolt on to its platform in as little as two weeks. “Our solution assists clients in multiple industries, including hospitality, gaming, retail and education, with everything around offers, loyalty, discounting while allowing them to track customer identity, profiling, and customer behavior,” he adds.
In an instance, MGM—one of the world’s leading hospitality and gaming companies—was struggling to provide a unified, integrated experience to its customers, in the wake of an array of point of sales solutions, check-in kiosks, an ecommerce site, a mobile application, along with the gaming operation. FreedomPay stepped in and mitigated the challenge at hand by tying all of MGM’s different point of sales, be it card-present, card-not-present, retail, lodging, food service along with ecommerce onto a single platform. Further, MGM implemented FreedomPay’s PCI-validated point-to-point encryption (P2PE) solution to govern their overall PCI compliance while receiving the best interchange and Bank of America services portfolio. “The company currently also has one of the highest dynamic currency conversion adoption rates, and our unique integrated plug-and-play solution was deployed around different properties within five weeks,” underscores Kronenthal.
One of the prominent, distinct capabilities of FreedomPay lies in driving the same level of integration capabilities similar to those of emerging fintech players while also serving as a pure-play technology company that doesn’t necessitate merchants to disrupt their existing technological footprint. “We act as the bridge that links the entire existing infrastructure, enabling clients to innovate and accelerate product adoption. This gives us a tremendous competitive advantage in the US and the emerging markets of Europe and APAC where we are currently expanding,” concludes Kronenthal.